Lughaidh wrote:
Maybe it's not the same with trademarks or Youtube. To me there's a difference.
I think the difference is more whether or not it’s an actual possessive function, or a more abstract use of the genitive.
If I say
íomhá Microsoft, for example, it’s clear that I’m talking about Microsoft’s image, i.e., the only one they have. If I say
is ríomhchlár Microsoft é Word, I’m not saying that Word is the only app Microsoft make, but I’m also not saying that it’s Microsoft’s app (i.e., that it is in the possession by Microsoft), just that it’s a Microsoft app. Had this been a definite entity, the sentence wouldn’t even have been grammatically possible.